An agency for the phygital world.
Physical + Digital is
Welcome to the now frontier.
Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.
With this in mind we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement, for our clients and consumers.
- Through the Line Campaigns
- Shopper Marketing
- Digital Strategy
- UI and UX Design
- Social Media Integration
- Web Design & Development
- Digital Marketing Campaigns
- Creative Consulting
- Online Advertising
Al Hilal Bank
360° CampaignWatch Video
Al Hilal Bank is an Islamic bank that works hard to maintain and live by its core corporate values. The Bank is also known for its standout orange branding. The task at hand was to increase awareness of the bank's position on sustainability and environmentally-friendly practices.
We began looking for opportunities to help the UAE environment. Our initial focus was on the capital, Abu Dhabi, and its inner city traffic, which can be a real issue making journeys to the bank laborious and time consuming.
What if we didn't have to drive to the bank? What if it came to us? And so, eGrab was born—the world's first eco-friendly, emission-free mobile banking branch that visits you, not vice versa—providing convenience to customers short on time, helping them save on fuel and parking costs whilst also reducing air pollution.
On board you'll find everything you need for daily banking including a teller and ATM machine. All of which make the name 'eGrab' very appropriate!
The initiative was in such agreement with the UAE's eco-friendly policies, that His Highness Sheikh Mansour bin Zayed Al Nahyan attended the inauguration and launched the bus himself generating a lot of additional PR.
Our awareness campaign featured the silhouette of eGrab against the majestic Abu Dhabi skyline. The 'invisible' bus alludes to just how 'light' this mobile branch is on the environment.
Online, users were able to track and locate the bus as it travelled around the capital.
On Facebook, we went beyond awareness, setting up a permanent tab to show the bank's long-term commitment to thinking green. To encourage our followers to think green themselves, we launched the 'Think Green and Win' campaign where users shared Al Hilal's eco-tips via their own Facebook and Twitter accounts, spreading eco-awareness amongst their peers.
The prize for sharing tips was a Think Green iPad loaded with eco-friendly apps.
The social campaign resonated very positively amongst our target audience. As a result Facebook fans grew by 21%. We witnessed a sharp spike in activity as over 700 people engaged with our page daily, sharing eco-tips and creating nearly 16500 new stories. This helped us achieve a reach of over 200,000 unique users daily throughout the campaign.
Many followers posted their own eco-tips on our wall while others enthusiastically took part in conversations about environmental issues and the reform of societal eco-agendas in the UAE.
Today I Will
Augmented Reality ApplicationWatch Video
Momentum and Coca Cola teamed up to launch the Today I Will campaign, developed by FP7/DXB and aimed at inspiring the youth across the region. The campaign aggregated inspirational stories from the young influencers of the region and encouraged consumers to share their own stories for a chance to be featured on the Coca Cola can.
To bring the campaign to life, Momentum first gathered inspiring stories from such influencers as Saudi rappers Black R and Alanoud, a fashion designer and prominent fashion blogger, and featured them on the Coca Cola cans, Facebook and YouTube. Next, Momentum developed a Facebook Augmented Reality application which enabled users to view the videos embedded in the Coke cans just by holding a can of Coke in front of their cameras. Users were then encouraged to record and upload their own inspirational stories.
In addition, to unveil and gather insights on the Today I Will TVC and create buzz around the campaign, Momentum organized an event with the region's most popular bloggers and tweeps.
The campaign was a true success. In just over a month, the Facebook page aggregated 90,000+ fans and created engagement with the region's consumers.
Digital? Physical? Combining both, the campaign is true manifestation of what Momentum stands for - Phygital.
Nivea 100 Years
360° CampaignLaunch Website
Trusted to care for skin for generations, Nivea was looking to celebrate their 100th anniversary. True to its Phygital essence, Momentum created a strategy that united online and offline efforts that marked the anniversary and leveraged it to engage Nivea fans and potential customers.
As part of the initiative online users were encouraged to share their stories of how Nivea has touched their lives throughout the years. Momentum designed and developed a microsite and Facebook page where users could upload their stories, read others' submissions, and learn more about Nivea's history. To connect with Nivea customers offline, Momentum created an iPad application, which enabled consumers to take pictures and print them in the form of Nivea 100 years adverts, installed at locations throughout Dubai and Abu Dhabi.
As a result, Nivea aggregated 3,000+ stories from consumers across the region and 6,000+ picture submissions.
A creative suit. Ad man. Digital adventurer. Argentinian brought up in Bahrain. Music lover and movie buff!
Digital Creative Director
A fan of life, an advocate of adventure. Enjoys creating experiences, promoting engagement and offering solutions in the digital realm.
Sr. Digital Art Director
Multidisciplinary designer, creative coder, digital polymath and technology epicurean. At turns obsessed with guitars, photography, graphic novels and epic RPGs.
Digital Art Director
An artist at heart. Unhealthy love of 80s neon and chocolate. Extensive shoe collection. Meticulous and driven. Enjoys creating delicious digital experiences.
Sr. Digital Designer
A Digital freak! Very much into social media, loves photography, fashion and cooking. Always trying to put a smile on everyone's face.
Sr. Digital Designer
Easygoing and positive spirit. Enjoys music, drawing and reading. Energetic yet silent from time to time. Loves cheese and hates desserts.
Sr. Interactive Developer
An interactive developer who is always on the lookout for new technologies to master. Music and cricket lover.
Has 7 years' experience within all advertising domains. Obsessed with sports and fitness. A music lover who will always enjoy a good night out.
Digital Account Manager
A creative digital chick and self-confessed shopaholic. An epitome of grace under pressure. Motivated, non-conformist, fashion-forward. Sugar junkie!
6 years of experience in the events industry. Involved in many sporting events in Dubai and the UK. Sports coach and enthusiast, firedancer and a big music lover.
Sr. Software Engineer
A software architect with an unrelenting drive for finding the most elegant solution to any problem. Part time sailor. Average cricketer.
Sr. Technical Lead
Dependable, multi-dimensional, optimistic. A wide reader. Cricket and table tennis lover. Likes music, traveling, and gadgets. A family man.
Daydreamer and optimist. Loves art and fashion. Celebrates cultural diversity. Dreams of traveling the world one day.
Digital Planning Executive
Digital ninja and marcomms enthusiast. Lived in 6 countries. Always challenging the status quo. Part-time tiramisu chef, full-time explorer.
Ramy El Zein
A veteran marketing and communication executive with over 14 years of extensive experience working with the leading names in marketing and advertising.
Multi-awarded creative director specializing in unconventional and digital communication. Has worked on and led major accounts both in Europe and the Middle east.
An art director with five years experience in design/illustration and advertising in Dubai with various multinational advertising agencies.
An art director with six years cumulative experience in branding, illustration, and advertising. Amal has worked in digital agencies in Beirut and Barcelona.