An agency for the phygital world.
Physical + Digital is
Phygital™
Welcome to the now frontier.
Today there is no wall between the physical and digital worlds. What happens in one creates an echo in the other. We call this The Phygital World, it is where modern consumers live and it is at the heart of everything we do.
With this in mind we make the digital world tangible and the physical world limitless. In doing so we add a new layer, a Phygital dimension, that creates greater value and engagement, for our clients and consumers.
Physical
- Events
- Promotions
- Through the Line Campaigns
- Shopper Marketing
- Activations
Digital
- Digital Strategy
- UI and UX Design
- Social Media Integration
- Web Design & Development
- Digital Marketing Campaigns
- Creative Consulting
- Online Advertising
Momentum and Coca Cola teamed up to launch the Today I Will campaign, developed by FP7/DXB and aimed at inspiring the youth across the region. The campaign aggregated inspirational stories from the young influencers of the region and encouraged consumers to share their own stories for a chance to be featured on the Coca Cola can.
The Campaign
To bring the campaign to life, Momentum first gathered inspiring stories from such influencers as Saudi rappers Black R and Alanoud, a fashion designer and prominent fashion blogger, and featured them on the Coca Cola cans, Facebook and YouTube. Next, Momentum developed a Facebook Augmented Reality application which enabled users to view the videos embedded in the Coke cans just by holding a can of Coke in front of their cameras. Users were then encouraged to record and upload their own inspirational stories.
In addition, to unveil and gather insights on the Today I Will TVC and create buzz around the campaign, Momentum organized an event with the region's most popular bloggers and tweeps.
The Results
The campaign was a true success. In just over a month, the Facebook page aggregated 90,000+ fans and created engagement with the region's consumers.
Digital? Physical? Combining both, the campaign is true manifestation of what Momentum stands for - Phygital.
The Challenge
Trusted to care for skin for generations, Nivea was looking to celebrate their 100th anniversary. True to its Phygital essence, Momentum created a strategy that united online and offline efforts that marked the anniversary and leveraged it to engage Nivea fans and potential customers.
The Campaign
As part of the initiative online users were encouraged to share their stories of how Nivea has touched their lives throughout the years. Momentum designed and developed a microsite and Facebook page where users could upload their stories, read others' submissions, and learn more about Nivea's history. To connect with Nivea customers offline, Momentum created an iPad application, which enabled consumers to take pictures and print them in the form of Nivea 100 years adverts, installed at locations throughout Dubai and Abu Dhabi.
The Results
As a result, Nivea aggregated 3,000+ stories from consumers across the region and 6,000+ picture submissions.
A creative suit. Ad man. Digital adventurer. Argentinian brought up in Bahrain. Music lover and movie buff!
A fan of life, an advocate of adventure. Enjoys creating experiences, promoting engagement and offering solutions in the digital realm.
Multidisciplinary designer, creative coder, digital polymath and technology epicurean. Seasonally obsessed with guitars, photography and epic RPGs.
Chaitanya Kolwankar
Sr. Digital Art Director
A creative powerhouse, music lover and sports motorbike fanatic. Grew up in Mumbai and landed in Dubai for an amazing creative journey.
An interactive developer who is always on the lookout for new technologies to master. Music and cricket lover.
A digital evangelist with strong entrepreneurial skills and a can do attitude. Loves to read and is passionate about music!
Girlyn Buenavides
Digital Account Manager
A creative digital chick and self-confessed shopaholic. An epitome of grace under pressure. Motivated, non-conformist, fashion-forward. Sugar junkie!
Firm believer in the power of digital. Experienced account and project manager. Strategy aficionado. Perpetual student. Avid people-watcher. Fashion fanatic.
Passionate about life and its new digital frontiers, in love with the arts, young and full of experiential living.
Kate Frame
Events Manager
6 years of experience in the events industry. Involved in many sporting events in Dubai and the UK. Sports coach and enthusiast, firedancer and a big music lover.
A software architect with an unrelenting drive for finding the most elegant solution to any problem. Part time sailor. Average cricketer.
Dependable, multi-dimensional, optimistic. A wide reader. Cricket and table tennis lover. Likes music, traveling, and gadgets. A family man.
Daydreamer and optimist. Loves art and fashion. Celebrates cultural diversity. Dreams of traveling the world one day.
Digital ninja and marcomms enthusiast. Lived in 6 countries. Always challenging the status quo. Part-time tiramisu chef, full-time explorer.
A veteran marketing and communication executive with over 14 years of extensive experience working with the leading names in marketing and advertising.
Patrick Honein
Creative Director
Multi-awarded creative director specializing in unconventional and digital communication. Has worked on and led major accounts both in Europe and the Middle east.
Dana Younis
Sr. Account Executive
Another human to the world, Palestinian to the nation, child to her parents, friend to her friends, employee to the company.
Elsa Dorlian
Art Director
An art director with five years experience in design/illustration and advertising in Dubai with various multinational advertising agencies.
An art director with six years cumulative experience in branding, illustration, and advertising. Amal has worked in digital agencies in Beirut and Barcelona.
Passionate about anything creative, from art to literature. Offers a fresh and young perspective to design projects and is aware of the latest design trends.
Wafa Haddad
Graphic Designer
Has been a graphic designer for six years, during which she has produced great interactive designs with a track record of distinguished client feedback.
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